The BA in Business Administration is a three-year program, designed to prepare students for managerial and entrepreneurial positions in a breadth of professional arenas in the business world. The theme of the Arison School of Business as reflected by its cutting-edge education program is "managerial agility and innovation."

Program Highlights


  • Demanding and intellectually challenging, designed for outstanding candidates with strong quantitative and analytical skills
  • Provides students with theoretical and practical knowledge and tools toward management positions in an ever-changing reality
  • The program is designed to allow students the flexibility to tailor the studies to their own specific interests and delve in depth into their area of interest by choosing the appropriate knowledge clusters among: Brand Management; Corporate Finance; Customer Management; Data Science; Entrepreneurship & Business Development; Financial Markets; FinTech; Marketing Strategy; and Product Management. Depending on their choice of knowledge clusters students can specialize in Digital Innovation; Finance; or Marketing.
  • Includes hands-on workshops, seminars and collaborations with leading companies.
  • Provides a strong background in data analytics - collecting, analyzing and presenting data to support managerial decisions

  • Sharpens students' self-presentation, leadership and interpersonal communication skills.
  • The program is taught by world-renowned leading lecturers, researchers and practitioners
  • Includes a fourth-year exchange program with partner campuses worldwide
  • Offers opportunities for students to related positions in private and public sectors

Why Study at Reichman University?

For the entire list of courses please refer to the Student Handbook

*In most undergraduate programs, students are required to take general elective courses as part of their curriculum, and can also choose elective courses from other undergraduate programs at Reichman university.

 

**Reichman University reserves the right to cancel, alter, or expand the academic programs and courses offered.

Testimonials

  • Daniel Kamp

    Gaining the ability to learn the principles of starting a business while receiving hands-on experience through mentorship from top professionals in the Israeli start-up ecosystem has given me a clearer understanding of how to begin my career.

    • linked-in
  • Ian Zeifman

    The combination of a wide range of courses
    and my involvement in
    Hillel and Jewish life in Herzliya resulted in
    transformative years for me.

    • linked-in

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