Dr. Danna Tevet
Arison School of Business
Head of Hybrid Teaching and RRIS academic director
Research and Teaching Expertise
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Marketing -
Marketing Management
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Marketing Seminar
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Research Methods
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Dr. Tevet is head of the undergraduate international program in business administration, heads the internship program in business administration and teaches in the marketing specialization program.
Prior to joining Reichman University, she was VP of an international research firm and director of research at Strauss-Elite, and of Blue Square (Mega) where she specialized in shoppers' research.
Dr. Tevet advises to retail startups and is judge in the "Israel Brand Award" competition. Her research interests are – consumer behavior, loyalty programs and retail. She holds a PhD in Business Administration and an MA in Sociology and Anthropology both from Tel Aviv University.
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״הדרה שיווקית״ — כשחברים במועדון הלקוחות
מרגישים לא רצויים"What You See is What You (Don't) Get: Preferential Treatment as a Cue of Rejection". Working paper with Shai Danziger and Irit Nitzan
"See it! Scan it! Buy it! Shortening the Path to Purchase with Mobilibuy's Technology", case study in Levy, m., Weitz, B. A., & Grewal, D. (January 2018). Retailing management. New York: McGraw-Hill
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In a virtual world where everything is "fake", shopping in physical stores is real
Will 2018 be the renaissance of physical retail?
What do marketeres think of Israel's perceptions in the world
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