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Prof. Yitshak Kreiss
Director General, Tel Hashomer
Prof. Eyal Zimlichman
Deputy Director General and Chief Medical and Innovation Officer, Tel Hashomer
On January 12, 2022 our MBA in Healthcare innovation Program led by Prof. Varda Liberman hosted (on Zoom) a workshop on CPT COD process. The event was initiated by Eyal Gura and was led by the experts of the American Medical Association (AMA) – Thank you Laurie McGraw, Leslie Prellwitz and the amazing American Medical Association team for taking with our #healthcare eco system and answering so many #CPT codes questions (live!!) for making it such a success, with over 220 attendees from all over the world.
Big thanks as well to our partners Udi Goori, Ofira Engelberg, Anthem in Israel Inc., 8400 - The Health Network, Daphna Murvitz and Shiri Avzuk.
If you have missed this great event, you can watch it here:
Prof. Ran Elkon
The main goal of the course is to provide students with intuitive yet deep understanding of basic concepts in statistical data analysis and inference. The topics include basic concepts in descriptive statistics; distribution of statistics in random samples; parameter estimation using confidence intervals (for means, proportions and difference of means in independent and paired samples); statistical inference; testing for relationship between variables: chi-square test (for categorical variables); One-way ANOVA and linear and logistic regression analysis. Practice exercises will involve, as possible, data-based real life questions and computer-aided solutions to expose students to real problems and challenges
Prof. Varda Liberman
Uncertainty is a fundamental condition of life. We do not know with certainty whether our product will make it, whether we will get along with our new boss, or whether the proposed cut in the medical budget carry a life risk. Yet we are required to make decisions that depend on these events. We have to decide whether to invest in the product, whether to request a transfer to another department, and how to vote for the budget. Moreover, we not only lack certainty about future event, we also lack a tried and true procedure for evaluating the chances that the relevant events will occur. In the absence of certainty regarding the future, and in the absence of some standard, objective procedure for estimating probabilities, we must rely on our own reasoning to evaluate uncertainty. The evaluation process is usually carried out using intuitive impressions which often serves us well. But occasionally various biases distort our weighting of evidence and lead us to erroneous inferences. The goal of the course is to improve intuitive reasoning through a controlled process of examining data and their implications and to help professionals learn to ask the right questions about data and their implications. The learning process will focus on real-life problems and will be taught through case studies and real life examples with emphasize on healthcare.
Prof. Dan Segal
Financial accounting is a strategic business tool. The main goal is to turn the student into an informed user of information in the financial statements. We will learn the main rules and techniques regarding financial reporting. Special emphasis will be given to the ways in which managers cleverly impact the financial accounting and how the reviewer of such financial statements can deal with these cases. At the end of the course you will know the concepts, terminology, and techniques of financial accounting used to analyze an annual report and understand the relationship between data and accounting decisions of investment and loans, to understand articles from the Wall Street Journal, Globes, The Marker and other business publications and understand reports of analysts. The secondary objective is to ensure that you feel comfortable with the major mechanics of financial accounting.
Dr. Joseph Bolless
The primary objective of this course is to expose students to the challenges and opportunities of working within the context of change. To do so, students will prepare a business plan for a new venture and then proceed to manage their enterprise within the context of a changing business environment.
Dr. Guy Lubitsh
The course will address key aspects of Leadership & Quality Improvement (QI) in complex healthcare environments. They will learn to consider the vital role of Enterprising Leadership and Quality Improvement in driving healthcare organizations performance and innovation for the benefit of both staff and patients. Students will be introduced to key health care leadership/QI models, real life examples/case studies and interactive exercises. Some of the key themes that will be explored; leading change in a multi-stakeholder environment, influencing without authority across organizational boundaries, building high performing multi – disciplinary teams, strengths and weaknesses of various health care quality improvement methodologies and working with patients to engage local communities. In addition, they will develop ‘good leadership habits’ including; better self – awareness of impact/presence, improved interpersonal skills (eg communication styles). The overall course takes an interdisciplinary approach drawing on perspectives from; Psychology, Sociology, Organizational Development, leadership and management.
Dr. Ari Achiaz
The objective of this Finance course is to provide students with an introduction to the concepts, the methods, and the fundamental issues of Finance.
I designed the course to achieve the following specific goals:
This is needed to understand the role of finance in debates over corporate strategy and public policy
The course is concerned with firms’ projects evaluation and investment decisions. We will begin our journey into the exciting world of Finance by reviewing time value of money concepts and calculation methods, and other time value of money issues. This will provide students with the necessary tools and understanding to study capital budgeting and securities valuation. In the end of the course, I expect students to have a thorough understanding of the issues associated with the timing of cash flows and to master the necessary analytical techniques involved.
Mr. Moty Cristal
Based on the unique NEGOSYSTEM™ model, this course offers a conceptual analysis and practical toolbox for international business and public sector negotiation. Students will be acquainted with the classic negotiation theories, as well as hands on strategies and tactics including, managing internal negotiations, negotiating in power imbalance, negotiating in a low-to-no trust environment, cross-culture negotiations, and psychological leverages in complex negotiation. In the last day, students will be introduced to conflict management tools in healthcare such managing resources, disputes over quality of care, providers and patients over medical procedures and service access; as well as managing disputes on policy level.
Abigail Tenembaum & Michael Weitz
As a thought leader in Health Care Innovation you will be required to speak and share your findings not only within your organization, but also at national and international conferences. In this course we will take you through the process of crafting and delivering content that will not only showcase your BIG IDEA, but more importantly CONNECT with your audience and propel them to take action. In this course you will craft an original talk and deliver it two weeks later as part of a Healthcare Innovation Showcase in the IDC
Prof. Varda Liberman
In the course Real World Experience (RWE) you will meet with, and learn about, different players in the healthcare ecosystem such as entrepreneurs, VCs, accelerators, healthcare organizations. The six sessions will take place on campus or out, about once every mini-semester. A sample of last years’ sessions: Tel Hashomer Medical Center, Google, IBM, Healthy.io, Amoon fund, DayTwo.
Dr. Eyal Maoz
The basic purpose of the course is to present a comprehensive framework for analysis, strategy formulation, and tactical marketing decision for executives in the Health management space. The course takes a "value" approach to marketing. That is, creating value for customers, strategic partners, and for the company itself is considered the ultimate goal for the marketing process. The creation of this "Optimal Value Proposition" is the center of the course.
More specific goals include:
Dr. Amir Guttman
The primary objective of this course is to expose students to the challenges and considerations involved with building a Business Plan for a new venture or a new business within an existing enterprise. This course is followed and connected with the course second part in mini 5 whose primary objective is to expose students to the challenges and opportunities of working within the context of change. To successfully achieve the above, we designed a course that includes lectures, workshops, student presentations, and guest lectures, to help you maximize your learning experience. Your active participation and contribution are very important to the learning process.
Prof. Yitshak Kreiss
Leadership is an unmeasured potential that influences every aspect of professional life and has several unique features in the area of healthcare and medicine. In this context, effective medical leadership requires understanding and applying knowledge about how people and groups act in organizations, how people and groups interrelate with each other, the organization and the systems in which they work, and the distinctive challenges and constraints. The course will focus on leadership theory and current professional and personal challenges, business and operational planning, ethical framework of medical leadership, governance in light of contemporary challenges and opportunities, integrative leadership and project and process management oriented to impact and results. Particular emphasis is placed on theoretical knowledge and practical leadership skills including: team building and multidisciplinary operation, system thinking, communication, negotiation and conflict resolution, personal and others’ leadership development and crisis leadership. Cases, articles, discussions and guest speakers provide participants with insight into the roles, challenges, and success requirements of leaders. A comprehensive framework for leadership is introduced to augment their talent as leaders in healthcare.
Prof. Arnon Afek
This course will explore the structure, operation, policy, ethics, and regulations in a global perspective of public healthcare systems (including hospitals, HMO's, national programs). The aim is to explore how healthcare systems work in different countries. The course will expand on the four different health care models: the Beveridge model, the Bismarck model, the National Health Insurance model and the Out-of-Pocket Model. An emphasis will be put on the US healthcare system, with its challenges and attempts at reform, and the Israeli healthcare system and its challenges. Discussions will center around advantages and disadvantages of each model, and which would be considered as the “close to perfect” healthcare system.
Dr. Shuli Brammli-Greenberg
The course is a basic course in Health Economics intended for non-economists, and is based on an intuitive understanding rather than on a rigorous-mathematical approach.
The course aims are:
The course is taught through lectures, work in small groups, and discussions on the various concepts while discussing the health systems in Israel and around the world. The course is evaluated based on attendance and participation in classes, group work and exercises.
Prof. Eyal Zimlichman
The healthcare environment is constantly in need for solutions that would decrease cost, improve quality and increase value to patients. This requires a significant redesign of processes and adoption of a value based strategy and agenda. This course will cover topics that will allow healthcare executives to make the proper adjustment to design and processes, including operations management, quality improvement methodologies and quantitative tools to allow for actionable measurement.
Globalization has affected the world in various ways, including economics, trade, migration and health. Responsible professionals in all disciplines need to be aware of issues of Global Health and disparities on regional or geographical levels – both in here and abroad Israel has had a unique experience having transitioned in just a few decades from a low-income country (LIC) with the typical burden of maternal and child and communicable diseases to a high-income country (HIC) with one of the highest life expectancies in the world, low maternal and infant mortality and universal access to health care.
This course provides a general overview of various aspects of Global Health and practice, especially relevant to MBA studies. It combines frontal lectures, special guests and student presentations/seminars to enable a wide exposure to current issues and challenges in global health. Comparison between global health conditions and conditions in Israel and other countries will be an integral component of the course.
Mr. Doron Hacmon
Innovation is a key concept helping organizations and businesses to achieve their strategic goals. When Innovation is actively practiced by an organization, it allows it to introduce new business models, processes and concepts that are more efficient than the existing ones. This is the source of disruption that can work in three different ways: disruption of others, self-disruption and countering a disruptive attack by others.
We believe that Innovation should be thought the widest prism possible allowing to broaden the scope and then draw back conclusions into healthcare.
The Innovation Introduction course will depict Innovation through the perspective of time, prerequisites for innovation, barriers, failures, etc. A special attention will be given to the fundamentals.
The changes in consumers and their consumption behavior are key catalyst for innovation and so are the soft aspects of customer thinking and its impact on companies. The course will also cover several known frameworks for innovation and a long variety of relevant case studies. At the end of this course, the students will be ready to receive some Innovation Tools that will help them further on during the Practicum phase.
We believe that Innovation should be thought through the widest prism possible allowing to broaden the scope and then draw back conclusions into healthcare.
The Innovation Introduction course will cover topics like:
What’s happening around us ? Basic methods of innovation, sources, rate and frequency, types of innovations, ideas and processes, technology, the “google way”, the impact of real innovation, the “grind” and others. It will depict Innovation through the perspective of time, prerequisites for innovation, barriers, failures, etc.
A special attention will be given to the fundamentals: Catalysis, Disruption and hyper-disruption, Sharing economy, Mega platforms, Industries blur-up, Business model innovation, Data economy and Circular economy.
The changes in consumers and their consumption behavior are key catalyst for innovation and so are the soft aspects of customer thinking and its impact on companies. The course will also cover several known frameworks for innovation and a long variety of relevant case studies. At the end of this course, the students will be ready to receive some Innovation Tools that will help them further on during the Practicum phase.
Mr. Doron Hacmon
The Innovation process is one that has to be structured. The Tools course is a direct continuation of the ‘Introduction’ one. During the Tools course, we will cover a variety of concrete Innovation tools with a strong emphasis on the end customer. The importance of all tools is not in adopting an individual one, but rather in understanding how to mix & match all the relevant ones associated with your particular innovation. Therefore we will cover many of those that shine lights from different angles.
We will go through multi-faceted innovation. The course will include among others Design Thinking tools, tools for business model innovation and the core tools associated with customer led innovation.
The course will end with creativity in innovation tools - replacement, displacement, component control and more.
At the end, the students should be well equipped to tackle the Practicum challenge.
Starting with Design Thinking tools, we will go through multi-faceted innovation, research tools, lean startup, net promoter score, the 5-whys, brainstorm, design thinking innovation, prototype and mvp and more. Under tools for business model innovation we will cover the value proposition, the importance of business model canvas and understand how to create those. The core tools associated with customer led innovation will be covered next including: customer experience innovation, jobs-to-be-done, value proposition canvas and more.
The course will end with creativity in innovation tools - replacement, displacement, component control and more.
At the end, the students should be well equipped to tackle the Practicum challenge
Prof. Eyal Zimlichman, Dr. Galia Barkai
The problems in our healthcare systems include gaps in quality and patient safety, a misplaced focus on acute care rather than on prevention and population health, inadequate person centeredness and unsustainable cost. The next decade will see considerable transformation in how health systems are designed, propelled by opportunities such as digital health and tele-medicine, growing consumerism and mounting financial constraints. The Covid-19 pandemic has also necessitated and accelerated significant transformations. In this course we discuss gaps and barriers in current design of health and health systems, the needed escalation of transformation including transition from hospital-based systems to primary care, community, and social care-based systems. We will discuss current trends such as artificial intelligence, precision medicine leading to prediction and prevention of disease and tele-medicine becoming the new norm in care. We also assess the future evolution of payment systems leading towards sustainable health, changes in provider roles and the entrance of new non-traditional players.
This MBA was worth coming all all the way from South Africa. It Introduced me to a network of vastly talented people across all walks of life, and gave a substantial grounding to the world of of innovative medicine, business and the start-up industry.
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