Core Courses

• Financial Accounting

  Course sessions are structured into three related parts.

  1. Introduction to Financial Accounting - In this part of the course we focus on theoretical and fundamental issues. Accounting for Operating Activities - In order to be
  2. able to evaluate the information in the financial reports, we must understand the underlying accounting standards and how they are applied. In this part of the course we focus on the fundamental concepts underlying the accounting for key operating activities (e.g., generating revenue, inventories, investing in long-lived assets, the acquisition of another business, etc.).
  3. Evaluating Operating Performance and Cash Flows - The financial reporting process is a means to an end: Providing information to investors and other outsiders so they can evaluate the firm’s performance. Hence, in the third part of the course, we discuss how to use the financial statements to evaluate operating performance and cash flows. First, we learn how to analyze the cash flows statement. Second, we focus on how to calculate and interpret return on operating assets, RNOA, and its components. We focus on RNOA because it is the most important and commonly-used key performance indicator, KPI.
• Quantitative Methods

  This course will provide students with the knowledge in quantitative methods. We will explore estimation, statistical tests, and the relationship between variables.
• Organizational Behavior

  In this course, as in life, you will not be a spectator. Instead, you will be challenged to excel. This course is an introductory survey course in Organizational Behavior focused on providing you with an initial understanding of the effects of individual and group behaviors on organizational processes and outcomes. Throughout the course, emphasis is placed on how you, as an organizational member, might experience and interpret these processes. This course will also prepare you to better manage behavior in the context of organizational life as well as making sense of organizations. The objective of this course is to help you succeed with your top managerial priority, developing yourself and others to achieve personal and organizational goals. To achieve these goals multiple teaching methods are used, and lectures will be coupled with experiential learning techniques.
• Marketing Management

  This is an introductory course on marketing for managers and business leaders. As such, it gives an overview of marketing but at the same time provides specific insights into two core elements of marketing – branding and advertising. By the end of the course students are expected to gain a profound understanding of the following ideas:

  • Value. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
  • ROI. Marketing strategies should be based on quantitative and qualitative research and marketing’s return on investment should be analyzed quantitatively.
  • Branding. Brand is one of the most valuable assets of any corporation. Furthermore, there is a systematic way to build and maintain a brand.
  • Advertising (or more broadly: marketing communication) is much more than a 30 seconds commercial – it covers every type of communication with consumers, workers, investors, regulators and such.
  • Stories. A story is the most effective way to communicate and influence. Thus, its role in business and marketing communications is becoming more significant. How should marketers use stories to build a brand and a company? How should individuals use stories to promote their careers?
  • Who’s the Boss? The balance of power between companies and their customers is shifting from the formers to the latters and the major changes are taking place in marketing.
• Financial Management I

  The course deals with investment decisions of individuals and corporations and the resulting pricing of the main financial instruments – bonds and stocks. The course emphasizes the theoretical framework of financial economics and introduces the main tools for decision-making and pricing.
• Financial Management II

  This course continues the discussion of investment choice under conditions of risk. In particular, it covers risk-return relations, capital market equilibrium, and corporate financing. The course emphasizes the theoretical foundations of Financial Economics.
• Global Economic Environment

  The course focuses on understanding economic growth and macroeconomic developments. We will use both analytical framework and empirical data to answer the most fundamental of questions, "What makes some countries rich while others have remained poor?", "Should government increase spending, borrow or cut taxes in an economic downturn?", "What are the roots of the Global Economic Crisis?". This course aims to provide students with a deeper understanding of the global forces at play and their potential impact on the economic landscape of the world economy.
• Principles of Strategy

  The main question that this course focuses on is how firms can earn larger net revenues than other firms for long periods of time (or alternatively – how can firms sustain their competitive advantage). The course deals with the strategy of the single business unit. It deals with the shaping and the execution of strategic moves and the strategic management of businesses in changing, competitive and uncertain environments. It treats the issues of business strategies from the firm's top management perspective including: an analysis of the competitive environment, firm resources and capabilities, generic strategies and growth strategies.
• Arison Leadership Development Program
• Legal and Finance Aspects Along the Firm's Life Cycle

  As of their establishment, and through their growth and maturity companies encounter significant legal and financial challenges. Such companies are typically involved in complex fund raisings processes and commercial engagements and partnerships, in an international environment. The goal of this course is to provide its participants with practical skills to understand the legal and financial challenges involved in the establishment and growth of such companies, and to learn about how to cope and overcome such challenges. The course is based on legal material and discussion in the class from a practical and industry oriented point of view.
• Digital Marketing

  Digital marketing is becoming more and more dominant in companies' business plans. Successful marketing managers and high-ranking executives have to be fluent in all online sales & marketing channels, to manage marketing professionals properly, set goals, and execute marketing plans. By examining each marketing channel to its depth, and by practicing a "hands on" approach, the student will learn the "language of online marketing," and will be able to better define and communicate his objectives to online marketing professionals. The students will be exposed to real concurrent data from some of the largest online marketing accounts active today and will practice real-time case studies for domestic & international marketing campaigns.
• Negotiation and Third-Party Interventions

  An in-depth understanding of the negotiation process will be offered to the participants of the course, which will include: • Grounds for preparation of the negotiation process, while applying a negotiation management model, based on interests and the appreciation of cognitive processes occurring while negotiating • An introduction to a number of tools and skills aimed to improve overall negotiation capabilities – while coping with the emotional aspects and enhancing each participant's awareness to his or her own personal style. An emphasis will be placed on the cultivation of long term, both business and workplace relationships.
• Business Ethics

  In the past decades, technology has profoundly transformed every aspect of our lives: from our consumption habits to our work practices, from how we communicate, to how we fight wars. The pressure to stay ahead by innovating is immense. But there is a price: the ever-accelerating pace of innovation opens up a plethora of utterly new and unfamiliar ethical quandaries. Issues like data mining, invasion to privacy, data theft and workplace monitoring are just the tip of the iceberg. Not solely are we often inapt in detecting and resolving the ethical issues that have surfaced so far; the real issue is how to foresee and manage the ethical challenges ingrained in the technologies that no one has thought about yet. Through class exercises, rigorous discussion, role-play and directed personal reflection, you will clarify your own ethical stance, think through ethical dilemmas, practice articulating recommendations compellingly, discover the diversity of ethical viewpoints, and find out how to avoid the social and cognitive pitfalls that come in the way of ethical leadership.
• Entrepreneurial Management

  In this course we take a learning-by-doing approach and lead the students step-by-step from ideation until actual venture creation. Students will work for 3 months in teams to plan and design their innovative new venture. At the center of this process is defining a viable business model. In this course, we follow the "lean Start-up" methodology. Venture Creation provides students with the tools, support, and knowledge to create and develop their own business ventures as well as communicate the endeavor effectively through written and verbal presentation. The course allows students to experience entrepreneurship in a unique and innovative manner by Integrating theory and practice in an interactive learning‐by-doing process. Students will Work together to analyze and test the viability of potential business ideas, develop Business plans and address various issues in startup creation including product development, market research, technology viability, fund raising, competitive analysis, team formation and marketing & sales strategy.
• Marketing management in Times of crisis

  Epidemics, natural disasters, and other global crisis, create many challenges for companies, financial markets, and managers. Countries around the world have invested tremendous resources to overcome the outbreak of the coronavirus and to understand its medical and economic effects. The aim of this course is to share expertise and knowledge of marketers from global companies to better understand the challenges that companies and marketers are facing these days (what is often called “post crisis”), and their coping and reacting to these challenges.