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Dean, Adelson School of Entrepreneurship
USA
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Double Major in Entrepreneurship and Business Administration
Double Major in Entrepreneurship and Business Administration
Entrepreneurship Program Highlights
- The program follows the unprecedented success of the entrepreneurship programs at Reichman University, among them the Zell Entrepreneurship Program, the Media Innovation Lab (miLAB), and the RU Entrepreneurship Club (IEC).
- The program is intended for students who are interested in establishing new innovative startups or new initiatives in organizations.
- The program’s rationale is based on the stages of the entrepreneurial process as expressed both in the practice and in research: (a) Identifying opportunities and raising innovative ideas; (b) Defining the required resources for implementing the idea, and later on locating and obtaining them; (c) Developing the business model and establishing the initiative or project; (d) Developing the initiative and expanding it to the point of an operational and profitable business or to the point of exit.
- The program will provide students with practical tools and skills for building prototypes of innovative technological products, as well as for designing a business plan with the guidance of leading mentors from the Israeli startup community, entrepreneurs and investors.
- At the heart of the program – establishing an initiative in teams, from idea to implementation.
- Studies will take place several days a week, two semesters a year, for a total of six semesters.
- Leading lecturers and researchers in the fields of technological innovation and business and social entrepreneurship will teach in the program, alongside experts from the industry, entrepreneurs and investors.
Business Program Highlights
- Demanding and intellectually challenging, designed for outstanding candidates with strong quantitative and analytical skills
- Provides students with theoretical and practical knowledge and tools toward management positions in an ever-changing reality
- Offers an opportunity to specialize in finance, marketing and digital innovation.
- Includes hands-on workshops, seminars and collaborations with leading companies.
- Provides a strong background in data analytics - collecting, analyzing and presenting data to support managerial decisions
- Sharpens students' self-presentation, leadership and interpersonal communication skills.
- The program is taught by world-renowned leading lecturers, researchers and practitioners
- Includes a fourth-year exchange program with partner campuses worldwide
- Offers opportunities for students to related positions in private and public sectors
HONORS PROGRAMS
The Honors Program of the Adelson School of Entrepreneurship is intended for students with excellent admission qualifications (matriculation, psychometric scores, exceptional military or civilian background) who wish to cultivate their leadership and management skills in the fields of entrepreneurship and innovation. Offered every two years, the program may open during either the first or second year of studies. For more details click here.
Selected Courses from the Program:
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Entrepreneurship Courses
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Lecturer: Dr. Tali Ramon / Prof. Tamar Almor
The course offers students a framework for starting their exploratory journey into the world of entrepreneurship through interactive class discussion and guest lectures. The goal of the course is to acquaint students with the terminology, processes and players in the entrepreneurial eco-system as well as to expose them to various domains in entrepreneurship. The topics that will be covered involve different aspects and challenges of entrepreneurship, idea development and validation, strategy, building a business plan, raising capital and growing a business.
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Lecturer: Mr. Ophir Bear
The course introduces classical problems and solutions in computer science, and teaches them how to specify, define and implement them using modern programming techniques. The course assumes no prior knowledge or experience in the subject matter and includes an introduction to programming in the Python language. Most of the topics and computing challenges that we will discuss on will be studied in a business context, through case studies in areas such as database management, project management, social networks, supply chain management and customer relationship management. In addition, we will discuss the social, legal and ethical aspects associated with the way in which the designer shapes modern life. For example, we will talk about phenomena like open source, intellectual property, outsourcing, and cloud computing.
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Lecturer: Jeffrey Lozon
The course aims to introduce the principles, rationale, approaches, and methods of empirical and theoretical research in the social sciences, focusing on the business and entrepreneurship context. Topics include the fundamentals of the scientific method, inquiry and hypothesis, ethics, validity and reliability, the range of research methods and types of research. In class exercises will be carried out in order to apply the learned material and skills. Two graded assignments and a final exam are required of all students.
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Lecturers: Dr. Michelle Stein Teer, Liat Erel, Adv. Eyal Farkash, Lisa Law
This course equips aspiring entrepreneurs with essential tools and strategies to navigate the unique challenges of entrepreneurship. This includes two six-week mini-courses each semester. Delivered across two semesters, each semester includes two focused modules covering public speaking, resilience, ethics, and Excel. In each module, students will attend diverse lectures to build adaptability, productivity, and professionalism, preparing them for the fast-paced, unpredictable world of entrepreneurship.
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Lecturer: Dr. Michal Ben David
The course focuses on both the barriers and enablers that constrain or facilitate innovation. It does so by giving students the opportunity to practice creative thinking, trend forecasting, strategy formulation, and team management using real organizational problems. This course enables students to identify and practice ways of lifting barriers to unleash innovation and sustain it through individual and team effort and organizational culture. Participants will learn about the antecedents to individual and group creativity, how to construct and manage innovation teams, how to identify innovation constraints in organizational and team cultures, and how to implement new and useful ideas across the organization. Learning is both theoretical and experiential – whatever we learn, we will also implement!)
Business Courses
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Dr. Yaniv Gvili
Marketing is the business function that deals with customers' needs and wants. The role of marketing management is to help companies better understand customer preferences, link that knowledge to designing appropriate products and services for selected customers, and determine appropriate methods to deliver and capture value. Successful firms are those that pursue objectives, deploy resources, and invest in the future of an organization, to consistently satisfy the needs of customers better than competitors. The basic principles of marketing apply to both for-profit and not-for-profit organizations.
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Dr. Erez Levy
This is an introductory course in finance which is designed to introduce students to the concepts and techniques necessary to analyze and implement optimal investment decisions by firms. Students will gain understanding of the the fundamental of finance. In particular, at the end of the course students will be able to: understand the time value of money, choose among projects, analyze loans and bonds, understand inflation and how to work with inflation protected assets, calculate the free cash flow of investments and understand the risk and return tradeoff. We will discuss concepts like: “interest”, “value”, “the effect of time”, “inflation”, "Risk" etc.
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Mr. Hever Schulberg
• Global minimum and maximum of single variable functions, including optimization problems.
• Study of logarithmic and exponential functions.
• Differentiation of functions represented by implicit equations.
• Multivariable functions, partial derivative (and it's meaning as marginal function), critical points and graphs of double variable functions.
• Solving optimization problems using Multivariable functions.
• Using the Lagrange multipliers method to solve constrained problems.
• Matrices and Gauss-Jordan elimination.
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Entrepreneurship Courses
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(Choose 1 out of 13 below)
1. Cyber and Software Solutions – Ophir Bear.
The course will explore key pillars of entrepreneurship in both Cyber and Software Solutions. These include relevant business models, ecosystem structure, financial and regulatory issues, risks facing ventures in the field, and existing and developing technologies.
2. Medical Entrepreneurship and BioTech - Dr. Eyal Ballan.
The course will include basic material in biology, and research of companies utilizing the power of biotechnology to build products and services in medicine, FoodTech, agriculture and more. During the 9th class, students will present their group ideas, of which one will be chosen to be further developed. We will learn about the connection between biology and biotechnology, and how digital health will disrupt the systems of today.
3. CannabisTech - Omer Zerahia.
In the course, The Cannabis Market - Entrepreneurship and Business Development, which is the first cannabis course of its kind at Reichman University, we will follow the story of this growing market from its origins to its current status, locally and globally. We will review the incarnations of the Cannabis plant in various territories over the years, diving into the business value chain created around it, from the plant's cultivation stage, through its pharmaceutical products to its supply as a prescribe drug for patients . The final thesis of the course will include initiating, planning, and presenting a business project related to the Cannabis market.
4. Consumer Products Entrepreneurship - Gil Lemel.
In recent years, more and more consumer products have become increasingly ‘smart,’ but they are still items we can physically hold in our hands. Such products include smart water bottles, digital cameras that can think, and headbands with sensors that monitor changes in students' IQ during their studies. In this course, students learn the rules of the game in the consumer products field, examine why and how certain consumer products changed the world (strategy and tactics), and try to develop ideas for new products.
5. Internet, E-commerce, Social Media & New Media Entrepreneurship - Eran Wagner.
The entrepreneurial process is complex and includes many elements, from idea to the different ingredients of execution. In this course we will try to examine high-tech entrepreneurship in the digital realm and understand its unique characteristics while focusing on basic concepts and their implementation in real businesses in Israel and globally.
6. Real Estate Entrepreneurship - Ziv Shor/ Elad Madany.
The course will expose students to the real estate investment world and taught from the perspective of the entrepreneur aimed for value creation.
7. Sportech and Wellness Entrepreneurship - Dan Daniel.
This course explores the rapidly growing Sports-Tech and Wellness industry, with a focus on both global trends and Israel’s dynamic ecosystem. Students examine the market, key players, and entrepreneurial opportunities while working on a practical industry project that includes developing a business model, MVP, and investor pitch for a start-up or corporate initiative
8. FashionTech Entrepreneurship - Inbar Carmel.
The global fashion industry, valued at over $2 trillion, is undergoing a major digital transformation known as FashionTech. This course explores how artificial intelligence, data-driven personalization, and innovative marketing reshape everystage of the fashion ecosystem, from production and distribution to consumer experience. Students gain insight into the technologies and trends driving this rapidly evolving industry
9. FinTech Entrepreneurship - Amit Nisenbaum.
In this course, we will describe and analyze the disruption of the financial sector and its implications for society. We'll then 'hands-on' explore opportunities for entrepreneurship in this fast-moving sector.
10. TravelTech Entrepreneurship - Eran Shust.
This course focuses on innovation within the travel and tourism industry, one of the world’s largest and most disrupted sectors. Students will explore how technology is reshaping the travel experience. From booking platforms and personalization engines to smart mobility and digital nomad ecosystems.Through a hands-on approach, students will identify market gaps and develop venture ideas that address evolving traveler needs and global industry trends.
11. DefenseTech Entrepreneurship - Ella Barak.
This course introduces students to the unique characteristics of entrepreneurship in defense, dual-use technologies, and security-related innovation.Students will explore the ecosystem, regulatory considerations, and strategic partnerships required in this domain while developing venture ideas that leverage cutting-edge technologies for defense and civilian applications.
12. Longevity & Wellness Entrepreneurship - Dr. Alex Kaplun.
This course examines entrepreneurial opportunities across health span extension, preventive care, digital health, mental wellness, and personalized lifestyle solutions. Students will explore the intersection of science, technology, and consumer behavior while developing ventures that aim to improve quality of life and long-term well-being.
13. GreenTech & AgriTech Entrepreneurship – Anat Tsour.
In this course, we will explore the diverse technology landscape and the innovative business models that are transforming environmental crises across the globe into startup opportunities. Participants will also gain hands-on experience with key executive tools for assessing “circularity” and sustainability impact of early-stage ventures.
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Lecturer: Dr. Yaacov Greenshpan
The user experience (UX) and the user interface (UI) are an important element in product design. And successful interface design is almost always a direct result of a match: matching the users' capabilities - as well as their limitations, matching their preferences, attitudes, emotions, needs, and more. In fact, building good interface involves deep understanding of needs, proper analysis of information, extensive knowledge of human capabilities, proper planning and testing and verification with users. This course deals with precisely these key points. The course will focus on learning number of basic tools in the UX world, which relate to the three key stages of building successful UI: analysis, design and testing- not necessarily in this order. The aim of the course is to provide students with theoretical (little) and practical (a lot) information that will give them an introduction to the methods, tools and considerations required for successful product UI design. In addition, the course will provide knowledge and experience in basic design methodologies so that upon completion of the course students will be able to design the user interface and user experience of the products they are building, in a better and more professional way.
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Lecturer: Mr. Pomerantz Daniel
In this course you’ll learn to understand the language of investors, the concepts of business and finance, and how to build a professional and successful business operation. Together we will explore all the stages of business development: from startup to exit or maturity. Along the way, we’ll learn how to function well with partners and investors, how to manage successful negotiations, business management, financial modeling, risk management and even a bit of business law. The goal of the course is to turn you into effective CEOs, entrepreneurs or investors, within the exciting world of startup ventures.
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(Choose 1 out of 10 below)
1. Impact Entrepreneurship - Iris Lubitch.
Global surveys report an increasing commitment by entrepreneurs and investors to building impact ventures – i.e., businesses established to generate competitive financial returns alongside significant measurable social and environmental Impacts. The objective of this course is to provide a framework for understanding the different models that are emerging for guiding the establishment of impact ventures. The course also provides an overview of methodologies that have been developed to measure and report social and environmental impacts, as well as guiding principles for evaluating the viability of potential impact ventures.
2. Founding and Managing Accelerators and VC Funds – Amit Pilowsky / Adv. Hila Goldman Asalan.
This course deals with the establishment and management of venture capital funds and other tools for venture capital investments. Related topics include: The relevant players, different types of investors, Fund investment strategies, similarities and differences between various types of funds, cultivating the portfolio of the ventures after the investment and Entrepreneur - Investor relationships.
3. Cross Vertical Development - Prof. Dafna Kariv.
This applied course is designed for students who have begun developing a venture and wish to advance it toward programs such as acceleration, venture establishment, or Zell in their third year. Students work individually or in teams to refine their ideas, test market and product feasibility, build strategic partnerships, connect with mentors and investors, and develop a sustainable business plan. The course includes pitching to evaluators and engaging with key figures in the entrepreneurial ecosystem. It offers a unique opportunity to strengthen an early-stage venture during the second year and prepare it for further development.
4. Organizational Innovation Through Digitization, AI and Robotics - Tom Hitron.
Through a hands-on, experiential approach, students will learn how emerging technologies influence business models, operations, and decision-making. The course will include:
- Real-world business simulations that mirror challenges faced by entrepreneurs and investors.
- Interactive sessions with key industry leaders who are at the forefront of digital transformation.
- Practical application of AI and robotics in entrepreneurship, focusing on innovation strategies and implementation.
5. The Psychology of Language in Innovation and Entrepreneurship - Dr. Orly Idan.
This course examines the power of language as a driver of creativity, communication, and innovation. Students explore persuasive storytelling, brand building, and cross-cultural communication to strengthen entrepreneurial impact. By understanding how language shapes consumer behavior and market research, participants gain tools to make strategic decisions and lead effectively in dynamic, diverse business environments.
6. Power and Influence in Innovation and Entrepreneurship - Yasmin Lukatz.
*This course is taught in Hebrew.
The course places special emphasis on entrepreneurship, integrating relevant content on maintaining long-term trust, building professional networks, and gaining stakeholder support. Through discussions, simulations, and individual and group projects, students will develop practical tools to understand power and influence dynamics and apply them in the real world, while maintaining ethics and transparency in decision-making processes.
7. Advanced Models for Corporate Innovation - Dr. Tali Ramon.
This course explores how large organizations drive innovation from within, focusing on advanced frameworks such as open innovation, corporate venture capital, intrapreneurship, and strategic partnerships with startups. Students will analyze real-world cases and gain practical tools for leading innovation processes inside established companies, bridging the gap between startups and corporates.
8. Scale-Up - Daniel Tjornelund
While many courses focus on launching startups, this course addresses the next critical stage: growth and scaling. Students will examine the challenges of expanding a venture, including market expansion, operational scaling, team building, and maintaining product-market fit. The course provides practical insights into turning early-stage startups into sustainable, high-growth companies.
9. Entrepreneurship Through Acquisition (ETA) - Uri Zahavi.
Entrepreneurship Through Acquisition (ETA) offers an alternative path to entrepreneurship, acquiring and growing an existing business rather than starting from scratch. In this course, students will learn how to identify acquisition targets, evaluate opportunities, structure deals, and lead post-acquisition growth. The course provides exposure to search funds, buyouts, and real-world acquisition strategies.
10. Financing Models for Entrepreneurship and Innovation - Sharon Levite Vaknin.
This course provides a comprehensive overview of financing strategies available to startups and innovative ventures across different stages. Students will explore funding sources, including venture capital, private equity, debt financing, alternative funding models, and hybrid structures. The course emphasizes strategic decision-making around funding, investor relations, and financial planning.
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Lecturer: Ms. Tamar Schultz
Product Management is key to the success of any company, and hi-tech companies in particular. The purpose of this class is to teach students the principles of product management and share practical lessons learned over the years. How to identify and articulate a problem, and define the right solution. We will cover a variety of research and validation techniques. The Product Manager Role (Responsibilities and Tasks, B2B vs. B2C) , The PM Ecosystem (Interaction with stakeholders, Working in a large company vs. a startup) , Product Definition , Product Execution and Business Go to Market (Business model and pricing, Messaging and Positioning and Working with Customers and Sales).
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Lecturer: Mr. Ofir Richman
The rapid changes and development of technologies, devices, platforms and channels have transformed our world. Media consumers are changing and with them the tool set used by marketers and advertisers. Media fragmentation, social networks, multi-screen devices, and technology empowered consumers have created new challenges for marketers. Consumer’s attention is not seized by interruption, but earned by engaging them in a brand’s essence, its blueprint. The course will examine the changes traditional marketing has been going through to adapt to a digital landscape and the impact on marketing advertising and branding strategies. Emphasis will be put on building a brand “story”. Students will be teamed up with existing startups and learn to build a cross platform strategic campaign to meet their growth and marketing challenges. They will understand how to incorporate marketing tools into the process. Students will gain additional hands on experience by building a Google AdWords' campaign.
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Lecturer: Sahar Millis
Many business problems in the financial, marketing, advertisement, management, healthcare, etc. require data analytics tools to analyze the massive amount of data collected by the organization, and transforming the raw data into meaningful business insights. In the course we will discuss methods to analyze data and make recommendations such as Naïve Bayes, as well as clustering technologies like K-mean, and will learn how to use them to translate the data into recommendations for solving business problems.
Business Courses
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Dr. Galit Ben Tovel
Organizations are a part of everyday life, from classrooms and workplaces to social clubs and study groups. This course offers students the opportunity to explore how organizations function and how people behave within them. Topics include communication, motivation, emotions, perception, group dynamics, leadership, power, conflict, organizational change, design and development, and the impact of the external environment. The course aims to help students better understand individual and group behavior in organizations, improve their ability to analyze organizational issues, strengthen interpersonal skills, and develop effective leadership abilities. Classes will include lectures, videos, case studies, and interactive exercises, with an emphasis on applying concepts to students’ own experiences and everyday lives.
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Cpa Hagit Ynon
Fundamentals of Accounting introduce a set of concepts and techniques that are used to measure and report financial information This course aim to provide you with the understating of the financial reports as it is important for success in the business world. The material covered in this class will be useful and important. The main objectives of this course are:
(a) Develop an understanding and familiarity with the financial statements, and
(b) Develop an understating of how to analyze and summarize financial information in order to properly evaluate the information contained in the financial report and the financial results of the business same with this
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Entrepreneurship Courses
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(Choose 1 out of 3 below)
1. Sales and Business Development in Startups & High-Tech Companies - Hadar Tal
The course explores key business aspects of startup companies, providing a comprehensive understanding of sales and business development in the high-tech industry. It covers essential topics such as defining the company’s target market, establishing an optimal business model, building a fast and stable sales infrastructure, generating leads, and developing business opportunities.
2. Venture Branding and Storytelling - Oded Lavie
A journey of storytelling and branding for entrepreneurs. During the course, we will review the history of branding and storytelling, talk about the research that has been conducted in this space, but most importantly learn about the tools and techniques that can help create meaningful and inspiring stories.
3. Venture Creation Game-Based Learning - Omer Zerahia
*For exchange students only
This fully online course explores the craft of entrepreneurship, strategy formulation, and implementation that drive competitive organizations.
In this course, student teams will launch and run a virtual start-up, competing against one another. Acting as the company's executive team, students will steer the company's direction through interdisciplinary decision-making in an uncertain environment, grappling with business fundamentals and the interplay between marketing, distribution, manufacturing, human resources, finance, and accounting across multiple decision cycles
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(Choose 1 out of 3 below)
1. Advanced Digital Marketing for Entrepreneurs - Yair Koren
How to manage the advanced digital marketing of a real business, using platforms such as YouTube, Facebook, and Instagram, in addition to Google. Students will promote their own startup (i.e., their final project) or any other company they choose, build a website in WordPress, and promote the site on Google (SEO). In addition, we will promote the business on social media (organic and sponsored), work with pixels, and learn to use advanced analytical tools to improve the performance of our site and campaigns.
2. Value Creation and Project Management - Alex Coman
Students learn how to map the Arena for their business venture. The Arena is used to design the product strategy, assess the value potential of opportunities, crystallize essential/killer features, and deliver the concept in an agile manner. Students gain a coherent toolkit for diagnosing organizational strengths and weaknesses and creatively generating options in the supply chain ARENA.
3. From Sales to Customer Success - Erez Ezra
The Course focuses on one of the most important aspects of organizations: sales and the customer journey. How do organizations get leads from the Marketing team, turn them into paying customers, and eventually satisfied and loyal partners?
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Lecturer: Prof. Tamar Almor
People are the essential ingredient for the success of startups and innovative firms. Entrepreneurial ventures and startups face unique challenges that require innovative approaches to leadership, culture building, and team management. The agility and adaptability of the organization to new environmental situations and to uncertainty, complexity, and dynamics are central to the organization’s success. In this course, we explore the dynamics of these issues within the context of entrepreneurial ventures and innovative projects. In each session, we will gain insights into how individual, group, and organizational factors influence the success of new ventures and innovation initiatives.
Business Courses
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Law and business are changing rapidly and knowledge of cutting-edge business law issues are crucial for your success in today's ultra-competitive globalized international business environment. The goal of the course is to provide you with knowledge regarding important topics in global business and law crucial for those entering the international business arena whether as owners, directors and officers, investors, employees, managers and other stakeholders. Among the topics: an overview of the U.S. judicial systems (filing a claim, discovery, depositions, trials and appeals), the FCPA anti-bribery and corruption laws, comparative corporate governance, shareholder activism, business ethics/corporate social responsibility, investment treaties and national security and the impact of China's rise on international law. The language of instruction is English.
Special Programs
More about the Program
Why Study at Reichman University?
For the entire list of courses please refer to the Student Handbook
*In most undergraduate programs, students are required to take general elective courses as part of their curriculum, and can also choose elective courses from other undergraduate programs at Reichman university.
**Reichman University reserves the right to cancel, alter, or expand the academic programs and courses offered.
Proud Of Our Alumni
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Joe Kanner
The sense of community fostered by RRIS provides an outstanding professional network that I am confident will support me throughout the progression of my career.
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Amit Weshler
USA
RRIS has contributed significantly to my personal and professional growth, both through its educational opportunities and the enduring friendships I’ve formed. These experiences will benefit me long after my studies are complete.
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Macarena Espasandin
Uruguay
Studying at Reichman University showed me how much is possible in the right environment—one that brings together innovation, opportunity, inspiring people, and continuous growth.
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Jordan Cohen
UK
I was first exposed to business and entrepreneurship though the program at the RRIS and learned invaluable tools that have helped and guided me both personally and professionally
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Noah Marks
South Africa
The RRIS will be my forever home in Israel. For three years, I was afforded the opportunity to grow both personally, academically, and professionally while building a strong foundation for myself in Israel. The RRIS not only helped me to create a network of like minded individuals but also taught me skills that are invaluable in today's fast pace and ever-changing world.
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Amit Bashan
Israel
The RRIS provided me with the knowledge, opportunities and confidence I needed to grow and take the next step in my career.
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