Cluster in Business Administration

Careers Opportunities This course is designed for students, who expect to be involved in making Marketing decisions that involving strategic interactions. It should be of particular interest to students, who want to become future consultants and Marketing Managers. The objective of this course is to assist students to develop critical ability, especially to sharpen their thinking approaches, to make good decisions and superior moves in order to develop dynamically consistent strategies within complex global business environment. Course Content and Objectives The course content starts with the introduction of the past, present and future trend of Marketing. Within this context, you will then gain an overall understanding of well established Competitive Marketing Strategies. Other schools and thoughts within Marketing filed will be highlighted as well to encourage future independent learning as you develop professionally in your career. The overall objective is to help student integrate their knowledge and thinking approaches and enhance their abilities to make decisions in increasingly competitive marketing environment.

This course is designed to provide a practical guide to managing behavior. our objective is to cover some fundamental ideas in organizational behavior and social psychology as well as the applications of those ideas. there are two fundamental objectives to this course one, getting familiar with basic principles in management, and knowing the theories that differentiate between an efficient manager and an effective one, the second to implement these principles in case studies, discussions and exercises, The topics will include the challenges of making decision effectively, motivating others to implement your vision, managing group and teams and influencing those who resist your ideas. we hope this class will provide you with a framework for organizing your own past experience as well at the conceptual skils and knowledge to solve novel problems independently and with confidence.

Integrated marketing communications (IMC) is a process for managing customer relationships that drive brand value primarily through communication efforts. Such efforts includes the coordination and integration of all marketing communication tools such as advertising, public relation, promotion, package-design, direct sale, new media and social networks. This integration affects all firms' business-to-business, marketing channel, customer-focused, and internally directed communications. We will introduce the process of designing a proper "communication plan" and how to formulate an effective communication strategy consistent with consumers' insights and needs.