עברית

Dr. Yaron Timmor

Arison School of Business Ph.D., Tel Aviv University

Deputy Dean of Unergraduate Programs

Dr. Timmor holds a Ph.D and a Master degrees in Business Administration – Marketing from Tel Aviv University and a Bachelor degree in Economics and Management from TAU. He also holds diplomas in International Marketing from The Wharton School of Business and in Advertising from the International Advertising Association. Prior to joining Reichman University he served as a Marketing lecturer in the Hebrew University and Tel Aviv University. Dr. Timmor consults to Israeli and international firms, Serve as an expert Opinion and reviewer in Legal hearing and juridical sitting involving business and marketing issues and his professional record includes being a supervisor in an advertising agency and a marketing manager of an import & marketing company. His research interests are in the areas of international marketing strategy, marketing communications and services policy.
Healthier for Whom? Technological service improvement in the health care industry
Service Industries jounal, Vol. 31, Num. 14, 2011.
Timmor, Yaron and Rymon, Talia and Gal, Tali.

Defending a Domestic Position against Global Entries
Journal of Global Marketing, Vol. 22, Num. 4, pp: 17, 2009.
Timmor, Yaron and Rabino, Samuel and Zif, Jehiel.

Being the Same and Different: A Model Explaining New Product Adoption
Journal of Consumer Behavior, Vol 7, 3, May/June pp 249-262, 2008.
Timmor, Yaron, Katz-Navon Tal.

Don’t imitate, innovate: the case of a hybrid education format in a management course
Int. J. Information and Operations Management Education,, Vol. 2, Num. 4, pp: 341-357, 2008.
Timmor, Yaron and Rymon, Talia.

Exporting under private label - conditions and influencing factors
§Global Business and Economics Review,Vol 10, 1, pp 35-57, 2008 Timmor, Yaron and Zif, jehiel.

Manufacturing for Overseas Private Label:
International Review of Retail, Distribution and Consumer Research, Vol. 17, Num. 2, pp: 121-138, 2007.
Timmor, Yaron.

To Do or Not To Do The Dilemma of Technology Based Service Improvement
Journal of Services Marketing, Vol. 21, Num. 2, pp: 99-111, 2007.
Timmor, Yaron and Rymon, Talia.

A Typology of Marketing Strategy for Export
Journal of Global Marketing, Vol. 18, Num. 3/4, pp: 37-38, 2005.
Timmor, Yaron and Zif, Yehiel.

§ Change Readiness: An Alternative Conceptualization and an Empirical Examination.Timmor Yaron. and Jehiel Zif . Euromed Journal of Business. Vol 5,2, pp 138-165, 2010