Research Team User experience personalization

The user experience personalization team

Our vision


Our research team is committed to enhancing human wellbeing in the digital world. We seek to improve the psychological and physiological user experience.


In order to achieve this, we believe  it is necessary to  understand the  psychological characteristics of the user, and that this  should play  an essential part in the design of  the technology. Our core competency is our 25 year experience working in this field. 

Research Team

  • Prof. Yair Amichai-Hamburger

    Head of The Center of Internet Psychology (CIP)


    Yair is a psychologist who holds a PhD from Oxford. Yair has been studying human interaction with technology for over 30 years and has demonstrated clearly through his research that our personality will determine how we use technology. His work on the driverless car is an extension of this research.

     

  • Dr. Gail Gilboa-Freedman

    Head of the double major in Economics and Entrepreneurship at IDC


    Gail holds a Ph.D. from the School of Mathematical Sciences in Tel Aviv University, and graduated from the Technion with M.Sc. in applied mathematics. Over the years she has worked as a research-developer in IBM Research Lab, and as a data-scientist in Citi Innovation Lab. Her expertise is in the area of mathematical modeling, algorithm design, information theory and data science.

  • Mrs. Sivan Friedman Joseph

    A researcher of Consumer Behavior & Emotions


    CEO & Co-Founder of "DRILL - Neuromarketing Research", a research company that operates neuro-research systems for manufacturers and retailers from leading food companies in Israel. Currently Sivan is completing her Master's degree in Social Psychology & Decision Making from IDC Herzliya.

  • Dr. Yaron Sela

    Founder and CEO of P-value Data Analytics


    Yaron holds a PhD in clinical psychology as well as a PhD in organizational behaviour. Yaron is a social data scientist, delivering big-data analyses and research services. A post-doctoral fellow in IDC, studying in Cyberpsychology (personality and mental states in technology use), wellbeing, and effective parenting for risk behaviors of children.

     

  • Prof. Leonid Barenboim

    Department of Mathematics and Computer Science at The Open University of Israel


    Leonid was a postdoctoral fellow in a joint program of the Simons Institute for the Theory of Computing at UC Berkeley and I-CORE Israel at Weizman Institute. He obtained his Ph.D. in Computer Science at Ben-Gurion University of the Negev. Leonid's research interests include various aspects of Distributed Systems: Design, Analysis, Efficiency, Safety and Cybersecurity.

  • Dr. Jonathan Giron

    Principal Research Associate


    Jonathan is a psychobiologist who holds a Ph.D. in Biology from Bar Ilan University. He focuses on the evaluation of human-machine interaction through physiological and neurological interfaces. He was the founder of two Virtual reality companies, one that focused on Autonomous car simulations. His expertise is in Virtual reality design, development, and evaluations as well physiological data recording processing and analysis.