Research and Teaching Expertise
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Campaign Management
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New Media
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Marketing Management
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Lecturer in the School of Communication of IDC Herzliya -
Ben-Ami, Michal (2007), “How to Measure Brand Equity”, Marketing Now (2), the School
of Business Administration–Marketing and Advertising Department, the Academic Program of
the College of Management, Rishon LeZion.Ben-Ami, Michal (2008), “Close Encounters of the Third Sector”, Marketing Now (3), the School
of Business Administration–Marketing and Advertising Department, the Academic Program
of the College of Management, Rishon LeZion.Ben-Ami, Michal (2008), “The Motivator Message: Motivating Consumers by the
Repositioning of the Self”, Marketing Now (4), the School of Business Administration–
Marketing and Advertising Department, the Academic Program of the College of Management,
Rishon LeZion.Ben-Ami, Michal, Jacob Hornik and Oren Kaplan (Under review), “Leaping over the Hurdle: Boosting
Consumers’ Self-Efficacy by Repositioning the Self”, European Journal of Marketing, Submitted.