פרופ' יעקב גולדנברג

בית ספר אריסון למנהל עסקים Ph.D., האוניברסיטה העברית בירושלים

שיווק

תחומי הוראה ומחקר

  • פרופ' יעקב גולדנברג בעל דוקטורט מהאוניברסיטה העברית בירושלים בתוכנית משותפת של בית הספר למנהל עסקים ומכון רקח לפיזיקה. משמש כמרצה אורח בבית הספר למנהל עסקים באוניברסיטת קולומביה. מחקריו מתמקדים ביצירתיות, פיתוח מוצרים חדשים, דיפוזיה של חדשנות, דינמיקת שוק והשפעות הרשתות החברתיות.

    פרופ' גולדנברג פרסם בכתבי עת מובילים כגון:
    Journal of Marketing, Journal of Marketing Research, Management Science, Marketing Science, Nature Physics and Science.
    הוא היה העורך הראשי החדש של כתב העת הבינלאומי International Journal of Research in Marketing וכעת משמש כ area editor בכתבי העת Journal of Marketing Research ו- Journal of Marketing וכן כחבר מערכת ב Marketing Science.
    בנוסף, חיבר שני ספרים בהוצאת אוניברסיטת קיימברידג'. עבודתו המדעית סוקרה על ידי The New York Times, The Wall Street Journal, Boston Globe, BBC News, Herald Tribune, The Economist, and Wired.


  • Zwebner, Yonat, Moses Miller, Noa Grobgeld, Jacob Goldenberg, and Ruth Mayo (in press), “Can Names Change Facial Appearance?”, Proceedings of the National Academy of Sciences.


    Andreas Lanz, Jacob Goldenberg, Daniel Shapira, and Florian Stahl (2024), "Buying Future Endorsements from Prospective Influencers on User-Generated Content Platforms," Journal of Marketing Research, 1-19.


    Jacob Goldenberg, Andreas Lanz, Daniel Shapira, and Florian Stahl (2023), "Targeting Nearby Influencers: The Acceleration of Natural Triadic Closure by Leveraging Interconnectors," Journal of Marketing 1-20.


    Maximilian Beichert, Andreas Bayerl, Jacob Goldenberg, and Andreas Lanz (2023), "Revenue Generation Through Influencer Marketing," Journal of Marketing, Vol. 88(4), 40-63.


    Yael Steinhart, Irit Nitzan, Jacob Goldenberg, and David Mazursky (2022), "The Positive Effect of Physical Constraints on Consumer Evaluations of Service Providers", PLOS ONE, 17(10).


    Yael Shani-Feinstein, Ellie J Kyung, and Jacob Goldenberg (2022), "Moving, Fast or Slow: How Perceived Speed Influences Mental Representation and Decision Making", Journal of Consumer Research, 49(3), 520-542.


    Simon J Blanchard, Jacob Goldenberg, Koen Pauwels, and David A Schweidel (2022), "Promoting Data Richness in Consumer Research: How to Develop and Evaluate Articles with Multiple Data Sources", Journal of Consumer Research, 49(2), 359-372.


    Netanella Miller, Chen Pundak, Gal Cohen, Gal Issakov, Hadar Gluska, Erika Gandelsman, Emilie Klochendler Frishman, Liron David, Shiran Peretz Bookstein, Jacob Goldenberg and Amir Wiser (2022), "Can Social Support on Facebook Influence Fertility Outcomes?", Reproductive Sciences, 29(1), 212-219.


    Chen Pundak, Yael Steinhart, and Jacob Goldenberg (2021), "Nonmaleficence in Shaming: The Ethical Dilemma Underlying Participation in Online Public Shaming", Journal of Consumer Psychology, 31(3), 478-500.


    Jacob Goldenberg, Andreas Lanz, Daniel Shapira, and Florian Stahl (2021), "Influencer Marketing", Impact at JMR.


    Yaniv Dover, Jacob Goldenberg, and Daniel Shapira (2020), "Sustainable Online Communities Exhibit Distinct Hierarchical Structures Across Scales of Size", Proceedings of the Royal Society A, 476(2239).


    Andreas Lanz, Jacob Goldenberg, Daniel Shapira and Florian Stahl (2019), "Climb or Jump – Status-Based Seeding in User-Generated Content Networks", Journal of Marketing Research, 56(3), 361–378.


    Jannik Meyners, Christian Barrot, Jan U. Becker and Jacob Goldenberg (2017), “The Role of Mere Closeness: How Geographic Proximity Affects Social Influence”, Journal of Marketing, 81(5), 49-66.


    Yonat Zwebner, Anne-Laure Sellier, Nir Rosenfeld, Jacob Goldenberg, and Ruth Mayo (2017), “We Look Like Our Names: The Manifestation of Name Stereotypes in Facial Appearance”, Journal of Personality and Social Psychology, Vol. 112(4) p. 527-554.
    ** SESP Dissertation Award Finalist


    Hilla Brot, Lev Muchnik, Jacob Goldenberg and Yoram Louzoun, (2016), “Evolution through bursts: Network structure develops through localized bursts in time and space”, Network Science, Vol. 4(3) p. 293-313.


    Andrew Stephen and Peter Pal Zubcsek and Jacob Goldenberg (2016), “Lower Connectivity Is Better: The Effects of Network Structure on Customer Innovativeness in Interdependent Ideation Tasks”, Journal of Marketing Research, Vol. 53(2) p. 263-279.


    Olivier Toubia, Jacob Goldenberg and Rosanna Garcia (2014), “Improving Penetration Forecasts Using Social Interactions Data, Management Science”, Vol 60, 12 p. 3049-66


    Yonat Zwebner, Leonard Lee, and Jacob Goldenberg, (2014), "The Temperature Premium: Warm Temperatures Increase Product Valuation", Journal of Consumer Psychology, 24(2), 251–259.


    Moshe Levy and Jacob Goldenberg (2014), “The gravitational law of social interaction”, Physica A, 393, 418-426.


    Hilla Brot, Michal Honig, Lev Muchnik, Jacob Goldenberg, and Yoram Louzoun, (2013), “Edge removal balances preferential attachment and triad closing”, Physical Review E, 88(4).


    Yaniv Dover, Jacob Goldenberg and Daniel Shapira (2012), “Network traces on penetration: uncovering degree distribution from adoption data”, Marketing Science, 31(4), 689-712.


    Jacob Goldenberg, Gal Oestreicher-Singer and Shachar Reichman (2012), “The Quest for Content: The Integration of Product Networks and Social Networks in Online Content Exploration”, Journal of Marketing Research, 452- 468.
    *** Second runner-up for the 2012 ACM SIGMIS best Doctoral Dissertation Award
    ** Finalist of the O'Dell award


    Oded Netzer, Ronen Feldman, Jacob Goldenberg and Moshe Fresco, (2012), "Mine Your Own Business: Market Structure Surveillance Through Text Mining”, Marketing Science, 31(3), 521-543.


    Danit Ein-gar, Jacob Goldenberg and Sagiv Lilach (2011), “Consumer Self-Control, Product Attributes and the Consumption of Virtue Products”, International Journal of Research in Marketing, Forthcoming.


    Sarit Moldovan, Jacob Goldenberg and Amitava Chattopadhyay (2011), “The Different Roles of Product Originality and Usefulness in Generating Word of Mouth”, International Journal of Research in Marketing, 28(2), 109-119.


    Lilach Sagiv, Sharon Arieli, Jacob Goldenberg, Ayalla Goldschmidt (2010), “Structure and freedom in creativity: The interplay between externally imposed structure and personal cognitive style”, Journal of Organizational Behavior, 31(8), 1086-1110.


    Jacob Goldenberg, Barak Libai and Eitan Muller (2010), “The Chilling Effect of Network Externality”, International Journal of Research in Marketing, 27(1), 4-15.


    Jacob Goldenberg, Barak Libai, Eitan Muller and Stefan Stremerch (2010), “The Evolving Social Network of Marketing Scholars”, Marketing Science, 29(3), 561-567.


    Goldenberg, Jacob, Lowengart Oded and Daniel Shapira (2009) “Zooming In: Self-Emergence of Movements in New Product Growth”, Marketing Science, 28(2), 274-292.


    Jacob Goldenberg, Han Sangman, Donald R. Lehmann and Jae Weon Hong (2009), “The Role of Hubs in the Adoption Processes”, Journal of Marketing, Vol. 73, 1–13.


    Jacob Goldenberg, Ronen Feldman, Moshe Fresco, Oded Netzer and Lyle Ungar (2009), “Using Text Mining to Analyze User Forums, Journal of Online Information Review”, forthcoming.


    Jacob Goldenberg and David Mazursky (2008), “When Deep Structures Surface: Design Structures that Can Repeatedly Surprise”, Journal of Advertising (Vol. 37, 4, 21-34).


    Jacob Goldenberg, Oded Lowengart, Shaul Oreg and Miki Bar-Eli (2008), “How Do Revolutions Emerge? Lessons from the Fosbury Flop”, International Studies of Management and Organization.


    Jacob Goldenberg, Barak Libai, Sarit Moldovan and Eitan Muller (2007), “The NPV of Bad News”, International Journal of Research in Marketing, 24(3), 186-200.
    *Best Paper Award


    Jacob Goldenberg and Oreg Shaul (2007), “Laggards in Disguise: Resistance to Adopt and the Leapfrogging Effect”, Technological Forecasting and Social Change, 74(8), 1272-1281.


    Jacob Goldenberg, Ronen Feldman, Moshe Fresco, Oded Netzer and Lyle Ungar (2007), “Extracting Product Comparisons from Discussion Boards”, Proceedings of the 2007 IEEE International Conference on Data Mining (ICDM. 2007).


    Jacob Goldenberg and Shaul Oreg (2007), “Why Do they Lag and Why Should We Care”, (ed. Phil Kitchen).


    Jacob Goldenberg and David Mazursky Review: Creativity in Advertising, in Handbook of advertising, (ed. Gerard Tellis).


    Jacob Goldenberg, David Mazursky and Idan Yaron (2006), Surprise Regularity and Surprise-Regularity in Innovation and Creativity, in Global Talent: An Anthology of Human Capital Strategies for Today's Borderless Enterprise (ed, Michael Foster). Human Capital Institute, Washington.


    Jacob Goldenberg, Yuval Shavitt, Shir Eran and Sorin Solomon (2005), Distributive Immunization of Networks Against Viruses Using the Honey Pots Architecture, Nature Physics 1(3), 184-188.


    Yoram Luzon, Jacob Goldenberg, Barak Libai, David Mazursky and Sorin Solomon, (2004), “Inevitably Reborn: The reawakening of extinct innovations”, Technological Forecasting and Social Change, 71(9), 881-896.


    Tal Garber, Jacob Goldenberg, Barak Libai and Eitan Muller (2004), “From Density to Destiny: Using Spatial Analysis for Early Prediction of New Product Success”, Marketing Science, Vol. 23, 3, p 419-29.


    Jacob Goldenberg, Barak Libai and Eitan Muller (2004), Complex yet Simple: Cellular Automata as Enabling Technology in Marketing Research, in Assessing Marketing Strategy Performance, C. Moorman and D. Lehman (eds.), Marketing Science Institute, USA.


    Yoram Louzoun, Sorin Solomon, Jacob Goldenberg and David Mazursky (2003), “World-Size Global Markets Lead to Economic Instability”, Journal of Artificial Life, 9(4), 357-370.


    Sarit Moldovan and Jacob Goldenberg (2003), “Cellular Automata Modeling of Resistance to Innovations: Effects and Solutions”, Technological Forecasting and Social Change, 71(5), 425-442.


    Jacob Goldenberg, Roni Horowitz, Amnon Levav and David Mazursky, (2003), “Finding the sweet spot of innovation”, Harvard Business Review, 81(3), 120-129.


    Dina Nir, Jacob Goldenberg and Eyal Maoz (2003), Creativity in negotiation. In Creativity and Innovation in Organizations, (ed. Leigh Tompson and Hoon-Seok Choi), Lawrence Erlbaum & Associates.


    Jacob Goldenberg, (2003), Invisible Forces: How Consumer Interaction Make the Difference, in Marketing Mind Print, (ed. Phillip Kitchen), Palgrave-Macmillan.


    Jacob Goldenberg, Barak Libai and Eitan Muller (2002), “Riding the Saddle, How cross-Market Communications Creates a Major Slump in Sales”, Journal of Marketing, 66(2), 1-16.


    Goldenberg, Jacob, Barak Libai and Eitan Muller (2001), Using Complex Systems Analysis to Advance Marketing Theory Development: Modeling Heterogeneity Effects on New Product Growth through Stochastic Cellular Automata, Academy of Marketing.


    Jacob Goldenberg, Libai Barak and Muller Eitan, (2001), “Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth”, Marketing Letters, 12, 211-223.


    Jacob Goldenberg, David Mazursky and Sorin Solomon (2001), “Structures of the Mind and Universal Music”, Science, 92(5526), 2433-2433.


    Jacob Goldenberg and Sol Efroni (2001), "Using Cellular Automata Modeling of Emergence of Innovations", Technological Forecasting and Social Change, 68(3), 293-308.


    Jacob Goldenberg and David Mazursky (2000), “First we throw Dust in the Air, then we claim we can't see: Navigating in the Creativity Storm”, Creativity and Innovation Management, 9(2), 131-143.


    Jacob Goldenberg, Barak Libai, Sorin Solomon, Naeem Jan and Dietrich Stauffer (2000), “Marketing Percolation” Physica A, 284(1-4), 335-347.


    Jacob Goldenberg, David Mazursky and Sorin Solomon (1999), “Creative Sparks”, Science, 285(5433), 1495-1496.


    Jacob Goldenberg, David Mazursky and Sorin Solomon (1999), “Meme's The World”, Science, Volume 286, Number (5444) Nov, p 1477.

     


    Jacob Goldenberg, David Mazursky and Sorin Solomon (1999), “Scrutinizing Creativity – Response”, Science, Volume 286, Number 5448 Issue of 17 Dec 1999, p 2269.


    Jacob Goldenberg, David Mazursky and Sorin Solomon (1999), “Creativity Templates: Towards Identifying the Fundamental Schemes of Quality Advertisements”, Marketing Science, Vol.18, No. 3 p. 333-51.


    Jacob Goldenberg and David Mazursky (1999), “The Voice of the Product: templates of New Product Emergence”, Innovation and creativity Management, 8(3), 157-164.


    Jacob Goldenberg, David Mazursky and Sorin Solomon (1999), "Toward Identifying the Inventive Templates of New Products: A Channeled Ideation Approach," Journal of Marketing Research, 36(2), 200-210.


    Jacob Goldenberg, David Mazursky and Sorin Solomon (1999) "Templates of original innovation: Projecting original incremental innovations from intrinsic information," Technological Forecasting and Social Change , 61(1), 1-12.


    Jacob Goldenberg, David Mazursky, Roni Horowitz and Sorin Solomon (1997), "Algorithms For New Product Development: An Exercise in Thought Dynamics", International Journal of Modern Physics C , 8(02), 365-381.


    Jacob Goldenberg, David Mazursky and Sorin Solomon (1996) "Cluster Concepts Dynamics Leading to Creative Ideas Without Critical Slowing Down", International Journal of Modern Physics C, 7(05), 655-673.