"Embrace AI or be left behind.. While some worry that AI might take their jobs, those who become experts in AI will", Jensen Huang, CEO and founder of NVIDIA
Daniella Perlstein, a lecturer specializing in digital marketing and digital innovation at the university, has founded the first academic course in Reichman University that teaches generative artificial intelligence (AI) which emerged into the world in its full power in 2022. Integrating AI into the courses she teaches, Daniella has now undertaken the creation of a dedicated program for practitioners who wish to delve deep into this evolving field.
Perlstein created a course that combines practice and strategy, it is designed to equip students with practical experience on how to work with GenAI tools to improve their productivity in the business world.
The course teaches advanced tools for daily practical work in the business world and incorporates hands-on experience in workshops. Moreover, it equips students with the framework and confidence to become AI strategy consultants, acting as agents of change to harness the power of artificial intelligence across various departments and sectors within their respective companies and organizations.
During the course, guest lecturers from various fields enrich the learning experience by providing essential insights, including topics such as social impact, legal and ethical considerations, and LLM technology (large language model technology).
The initial run of the course has already started in the summer semester of 2023, with dedicated early adopter students opting to forego their summer vacation to attend classes twice a week, a testament to their dedication and commitment.
