The Team

  • Executive Director Yael Hay


    Yael brings over a decade of experience in international business development and strategic management, coupled with an extensive academic background in Public Diplomacy and Political Communication. Currently pursuing a PhD at Haifa University, she holds an M.A. in Government and a B.A. in Communication from Reichman University, both with Magna Cum Laude honors. Her diverse career spans roles such as: Lecturer, International Business Development Manager at MAYA Group, Manager of the Public Diplomacy Program honors program, Attaché at the Israel Ministry of Foreign Affairs, and Operation Manager at the Prime Minister's Office. This unique combination of theoretical knowledge and practical experience makes Yael a standout professional in her field.

  • Head of Marketing Johanna Sarfati


    Born and raised in France, Johanna earned a bachelor's degree in law from Paris-Panthéon-Assas University and a Master's in Government with a specialization in Counter-Terrorism from Reichman University. She has worked in private sector intelligence and, following October 7th, was appointed Head of the French Desk for the ACT-IL organization. In this role, Johanna built communities across Europe, led a team of over 100 volunteers, and established partnerships with leading global organizations. She also developed and implemented strategic initiatives and oversaw collaborations with content creators.

  • Head of Research Ela Blatt


    Ela Blatt holds an M.A. in Cyber Politics and Government from Tel Aviv University and a B.A. in Government Diplomacy and Strategy from Reichman University (Magna Cum Laude). Currently, Ela serves as Head of Research at RiseApp, leveraging her expertise in cyber politics and international relations. Her professional experience includes working as a Research and Teaching Assistant at Reichman University, and in the Act.IL Situation Room. Ela has also held roles in graphic design, project management at True Player, and international representation for The Bernson Group. Throughout her career, Ela has demonstrated a strong ability to adapt to diverse environments and contribute effectively to multidisciplinary teams.

  • Head of Operations Liran Perez


    Liran Peretz is currently pursuing an M.A. in Communications and Media Studies at the University of Haifa, where she also earned her Bachelor's degree in Communication and Media Studies with Middle Eastern studies graduating Magna Cum Laude. Over the past two years, Liran has been an Assistant Lecturer at the University of Haifa, teaching various BA courses, while also serving as a Research Assistant. Previously, Liran has worked as an Investigator with the Israel Police