​Industry Partners 

 

 

The program collaborates with industry in several ways: mentoring for students, innovation projects, UX design and UX research projects, and practicum opportunities. Partners include: Snapchat, Apple, Google, Facebook, Microsoft, Wix, Booking, Designit, BBC, Elbit, Amdocs, Bank Leumi, MagicLeap, Waze, Taboola, AppsFlyer, Via, Lemonade, Monday, Bizzabo, SimilarWeb, SentinelOne, DevianArt, Fiverr, Retain.ai, and many more. In addition, the program faculty engages in interactive design and art projects, presented at Vitra Museum in Germany, Eretz Israel Museum in Israel, the DIS (Designing Interactive Systems) conference, and more.

 

Our mentoring Guild includes selected VP Products, UX Designers, and UX researchers from top-growth companies from the Israeli and the international tech industry.



The mentors include:

  • Adi Diamant, Director, Advanced Technology Lab, Microsoft 
  • Asaf Barzilay, VP Product, Via
  • Ohad Kedar, VP Product, Lemonade
  • Tal Koren, VP Product, Retain.ai
  • Amit Wurgaft, VP Experience, Bizzabo
  • Rotem Waissman, VP Design, Monday.com
  • Oded Babyoff, VP Design, SimilarWeb
  • Talia Lavie, Head of UX and Design, AppsFlyer
  • Adam Sher, Product Design Lead, Taboola
  • Jon Bar, Director of UX Research, Amdocs
  • Zvika Guy, Head of UX, Wix (DeviantArt)
  • Yoram Bachman, Head of UX, SentinelOne
  • Tali Rosen Shoham, UX Researcher Manager, Google
  • Rachel Hashimshoni, UX Researcher Lead, Waze-Google
  • Jessica Jaffe, UX Researcher, Facebook (Novi)
  • Adam Horowitz, UX Researcher & UX Lead, Booking.com
  • Vinoba Vinayagamoorthy, Project Researcher & Development Engineer, BBC
  • Noam Segal, Director of User Research, Wealthfront


During the academic year, students can work on industry projects or engage  with our strategic partners. Here are some examples from past years.

 

 

 

Collaboration with DAZN: Designing VR Arena for Online Sport Streaming Services

 

DAZN is a global streaming provider for sport events and online bets. Our challenge was to find community centric solutions to increase engagement, bring new fans and retain existing ones. Using the double-diamond methodology, the research questions focused on what generates value for sports fans, comparing with other companies' offering, common models for freemium experiences and more. The resulting prototype was a VR arena to allow fans to interact with each other, access personalized content, play games related to current live events and even watch the event itself from different seats in the stadium.

 

 

 

Team Members: Adi Gery, Daria Hemi, Izhak Assa, Mordechai  Botrashvily, Sofia Frostnoffs.

 

DAZN Mentors: Asaf Hochman

 

External Mentor: Jessica Jaffe, UX Researcher, Facebook (Novi)

 

Academic Mentors :Mr. Idan Yaniv, Mrs. Shira Goren, Mrs. Tali Ezer

 

 

Collaboration with AT&T: An External Interface for Autonomous Vehicles

 

Lightify is an external interface for autonomous vehicles, developed in collaboration with AT&T. The project aimed to replace current driver-road user interactions, focusing on pedestrian safety. Over 8 months, using the double diamond process, the team designed light installations around the vehicle to communicate five key messages: "I am autonomous," "I'm waiting for you to cross," "I'm about to start driving," "I'm going to stop," and "Do not cross." VR testing showed increased safety and reduced reaction time for pedestrians.

 

Team Members: Talia Ezer, Shanee Baram, Rachel Barkay

 

AT&T Mentors: Yaniv Michaeili, Erez Korn

 

Academic Mentors: Dr. Ayelet Segal, Mr. Ofir Sadka

 

Collaboration with Adidas: a prototype for improving air pollution for athletes


Airun is a smart sensor device designed to enhance the user's physical performance and well-being by monitoring the air quality exposure. The device, easily attachable to any clothing, collects air quality data while in use and sends it to a global platform for aggregation. Integrated with the Adidas Running app, Airun offers users route suggestions based on aggregated data from the community to reduce the harmful effects on health. The project was presented to Adidas International Emerging Market teams, who arrived from Europe & Dubai.

 

 

Team Members: Guy Klipshtein, Ellie Krasnick, Khen Dror, Emi Schenkelbach Kleiner, Ceremel Raanani

UXR Mentors: Jessica Jaffe, UX Researcher, Meta (Novi)

Academic Mentors: Dr. Ayelet Segal, Ofir Sadka

Sustainability Expert: Yael Rozencwajg, Chairperson IEEE Global AI Systems Well-being Initiative


Collaboration with Snapchat: a concept for novel storytelling experience using AR



Cottage is an AR smart home expert that controls physical connected devices in the house. The student team explored how AR objects can interact with real world devices, helping users understand device-to-device communication in the home, and enhance sense of presence. This project was created as part of the Snap Creative Challenge, an international competition around the themes of "Reimagine the Future of Storytelling With Augmented Reality". The project was and presented at IMX 2020, the ACM International Conference on Interactive Media Experiences. 

 

 

Project Team: Dr. Jonathan Giron, Mr. Iddo Wald

Students: Daphna Abulafia, Shira Czerninski, Adi Gilad, Udi Lumnitz, Dan Pollak, Paz Rotshtein

Faculty Mentors: Prof, Doron Fridman (ARL, Advanced Realty Lab), Prof. Oren Zuckerman (milab, Media Innovation Lab)

Snap Challenge Mentor: Dr. Vinoba Vinayagamoorthy (BBC R&D)