Startup company visit: Windward\Tamar Nitzan
Windward is a service-based startup (est. 2009) that offers strategy planning based on expertise and data science. Its clients receive strategic direction based on captured, cleaned and analyzed maritime data (+AI). The goal- safer seas and helping the maritime ecosystem thrive.
Speaker: Mr. Omer Primor – Head of Marketing
Publicity, customer understanding, branding
There are 80k-120k container ships at sea at all times.
The maritime ecosystem main “players”:
- Commodity traders
- Ship brokers
- Banks
- Shipowners
- Bunkering (fuel)
- Terminal
- Governments
- Insurance
These are Windward’s clients and potential clients.
“Delivering decision-ready data.”
Combatting criminal behavior at sea:
Targeting vessels to check based on profiling (intelligence).
only catches 22%
Spotting anomalies (sudden changes in behavior).
Behavior Analytics: using Machine Learning classifiers.
Predictive Models: labeled data + features through modeling.
Trust-based interaction with clients. TRUST = COMPETENCY + EMPATHY
Past: At the start, Windward’s founders were trying to combat piracy using small pilot-less aircrafts. Shortly after realizing this idea wasn’t ideal, The satellite that reads ships’ signals hits the market. The original idea wasn’t a “winner”, but they were looking in the right place at the right time.
Future: short term – more of the same. Long term – “same same but different”. The environment and industry are changing constantly so maintain relevancy is and will always be the main goal. Ideally – Windward strives to become the standard.
“Crossing the Chasm” – Windward is currently crossing the gap between “early adopters” and “early majority”.
Q: Where does the data come from? How do you have access to it?
A: Data is either bought from suppliers or gathered using predictive modelling. Open to the public data - news, accident reports. No use of proprietary data.
Q: Theoretical situation: One of your client’s vessels is flagged by your system for illicit behavior – what’s your protocol?
A: It’s a challenge – people are more anecdotal then predictory. That’s why trust is key.
Q: How do you think the world is going to look in 5 years? (regarding AI)
A: Humans will always be needed. Intuition, for instance, is a “human thing”. That being said, we need AI because we tend to be anecdotal – to our detriment.