Company Visit at Manyone

As part of the ASE extracurricular activities, we had the pleasure to be part of a company visit at Manyone.

Manyone is a global strategic design company that acquired "Prime", a thriving Israeli technological design company, a year ago.

The visit was led by the director of "Manyone TLV" - David Keller - who founded the company "Prime" in late 2011, together with his partners, Omri Bar Ze'ev and Etay Amir, whom he met as part of the "D-vision" intern program of the "Keter Plastik" company.

According to David, their vision for establishing the company was the ability to give young entrepreneurs in the technological field the "pan" of the product - the entrepreneur comes with an initial idea and together they combine it together, from its technological planning to the final result. David also emphasized the importance of speed for "Manyone TLV". Speed in today's era is the name of the game. When an idea comes to the mind of one entrepreneur, it is likely that another entrepreneur is already in the stages of implementing it.

David explained that their goal is to produce the "initial sketch", aka the initial product as fast as possible. This allows them to gather knowledge and make good judgments on their work. To assess whether this product is practical and useful or if it's only relevant in theory.

David shared with us the development processes carried out by the company, for example, Bezeq's router or the futuristic soda machine of "Sodastream" which uses innovative technology - a machine capable of producing soda without the use of gas but using capsules. Manyone succeeded in producing a unique soda capsule without a wrapper that matches the ecological and sustainable vision of "Sodastream".

The "Sodastream" project accurately describes Manyone's activity, that is, it is not only design, branding, and matching in terms of colors and shapes, but a design strategy - transferring an idea from idea to reality. A reality that will meet the entrepreneur's ambitions, from appearance to practical everyday use.

In conclusion, the most significant things we learned from the visit to Manyone are the company's unique way of thinking and the diversity they bring to every project. How they take a general idea and are not satisfied with producing the product as it is, but innovate it to a higher level through trial and error. We want to thank David Keller and Manyone for a fascinating, educational and experiential visit that opened up a whole world of content for us. As well as a thank you to Reichman University for the organization and the amazing opportunity.