Meetings with the best businessmen in the US, networking and above all - the right to represent the country at a sensitive time and to carry out international advocacy with leading students in the US and around the world.

First of all, we will introduce you to the International Conference Business Today - an annual event organized by Princeton University that brings together undergraduate students from around the world with senior executives in various business and leadership fields.The purpose of the conference is to create a meaningful dialogue between students and leaders, and to provide them with a platform for exchanging ideas, learning about each other, and exploring the current business landscape. The conference included leading speakers, panel discussions, networking opportunities and even an initial funding competition (in which we did not participate, but we agreed that the leading projects of Reichman students could have won there😊). This year, the theme of the conference was Beyond The Horizon and was attended by over 150 students from a wide variety of countries, mainly American students from the Ivy-League.

As part of the conference, we got to hear from leading figures on a global level and from many diverse industries - from green energy and impact to real estate and finance and everything in between. Among the speakers were Steve Forbes and Fabrice Grinda, who was named by Forbes magazine the world's No. 1 angel investor. The conference was held in the format of lectures for all participants, and small group conversations that enabled a more in-depth dialogue with the guest lecturers.

The main reason we were both excited for the conference was because the framework was a unique opportunity to conduct comprehensive advocacy for leading students in the United States and from other countries around the world such as England, India and Ukraine. We were happy to meet and make connections with the best students from the best universities in the world, such as Princeton, Harvard, Stanford, Duke, NYU and more. We told them about the fact that we are Startup Nation, and about the innovative and leading high-tech industry in Israel. We also shared about the contents of the degree in entrepreneurship, a subject that interested and impressed many of the students. The 'Hasbara' itself we chose to do with those who were open to a genuine and respectful dialogue. Many of the students who participated in the conference had never met Israelis, and we felt that our conversations with them had a positive impact, and at least made them think critically about the situation. In these days of antisemitic propaganda and fake news, the talks were significant to Israel's 'Hasbara' efforts.