​Speakers

 

 

 

 

 

Jochen Hartmann, University of Groningen


J.P. (Jochen) Hartmann is an Assistant Professor at the University of Groningen’s Faculty of Economics and Business. Jochen's research is located at the junction of quantitative marketing and machine learning, with a focus on unstructured data analysis (text mining, computer vision). His substantive research interests include digital marketing, human-machine interactions, and social media. Jochen's research appeared in International Journal of Research in Marketing, Journal of Business Research, and Journal of Marketing Research. His research has been recognized with the EMAC-Sheth Foundation Sustainability Award, the Best Dissertation Award by BVM/VMÖ/SWISS INSIGHTS, and the Professor Herbert Jacob Best Dissertation Award.

 

 

Andreas Lanz, HEC Paris


Andreas Lanz is an assistant professor of marketing at HEC Paris. His research projects lie in the intersection between marketing, economics, and information systems, and are geared towards helping managers make better-informed decisions utilizing granular data from online platforms. Andreas' award-winning work has been published in the Journal of Marketing Research (JMR), the Management Information Systems Quarterly (MISQ), and Quantitative Marketing and Economics (QME). He is the recipient of the 2021 Don Lehmann Award from the American Marketing Association (AMA) and the 2020 Rigor & Relevance Research Award from the Swiss Academy of Marketing Science (SAMS), and was the runner-up in the 2018 Doctoral Dissertation Competition of the European Marketing Academy (EMAC) / Sheth Foundation.

Ruth Mayo


Ruth Mayo is a senior lecturer in the Department of Psychology at the Hebrew University of Jerusalem. Her work focuses on context-dependent cognition, trust vs. distrust, and the negation process. Her current research is mainly focused on the post truth era – antecedents and resolutions through the perspective of trust, distrust and mindsets. Her work has been published in prestigious psychological journals, including Journal of Personality and Social Psychology, Journal of Experimental Psychology: General, Cognition, Emotion, Journal of Experimental Social Psychology.

 

 

​Nailya Ordabayeva, Boston College

 

Nailya Ordabayeva is Associate Professor of Marketing at the Carroll School of Management, Boston College. Prof. Ordabayeva researches how social and sensory perceptions influence consumers’ purchase decisions and how they impact wellbeing. Her expertise focuses on the effects of the social hierarchy, inequality, status, and sensory perception on purchase decisions. Prof. Ordabayeva’s research has been recognized by multiple awards such as the Society for Consumer Psychology Early Career Contribution Award and the Journal of Consumer Research Best Article Award.

 

 

 

Davide Proserpio, University of Southern California

 


Davide Proserpio is an assistant professor of marketing at the University of Southern California. He is interested in the impact of digital platforms on industries and markets, and most of his work focuses on the empirical analysis of a variety of companies including Airbnb, TripAdvisor, and Expedia. His research findings have important implications for firms, consumers, and policymakers.

 

 

 

 

 

 

Yonat Zwebner, Reichman University

 


Yonat Zwebner is an Assistant Professor of Marketing at the Arison School of Business, Reichman University. Her research examines social influences, such as the implications of being observed while making a consumption decision, the effects of justifying decisions, and the strong influence a social tag has. Her research has been published in the Journal of Personality and Social Psychology and the Journal of Consumer Research. Yonat’s research has won several awards, including finalist for the 2017 SESP best dissertation award and has received massive media attention, including the Wall Street Journal and the Harvard Business Review.