Prof. Amir Amedi

Founder & Director

Amir Amedi is a Professor in the School of Psychology in Reichman University, Israel. He joined The University in 2019 and is the founding director of The Baruch Ivcher Institute For Brain, Cognition & Technology & The Ruth and Meir Rosental Brain Imaging Center (MRI).

The institute is affiliated with the new Innovation Center at Reichman University.

He is also an Adjunct Professor at the Sorbonne University - Institute De La Vision, Paris, France.

Prior to joining The University, Amir was a Professor at the Department of Medical Neurobiology & Cognitive Sciences at the Hebrew University where he also did his PhD studies in Computational Neuroscience.

Amir’s background is multidisciplinary with training in computational neuroscience (PhD 2005), brain imaging, neurology (visiting research fellow at NIH and Instructor of Neurology at Harvard Medical School), and music.

He joined Reichman University in 2019 and founded The Baruch Ivcher Institute For Brain, Cognition & Technology & The Ruth and Meir Rosental Brain Imaging Center (MRI), which studies the human brain, its interface with technology, science, and applications of human rehabilitation for various conditions like visual and auditory impairment and Emotional regulation (e.g. Neurowellness & anxiety).

Amir Amedi is a world leader and one of the founding members of the IMRF and chaired the annual meeting in Jerusalem in 2013 with over 300 participants from tens of countries and labs worldwide).

He also wrote some of the most influential reviews and papers on the topic of Neuroplasticity, Brain imaging & Rehab including a recently revised the critical periods theory by Hubel & Wiesel (reversed plasticity gradient theory).
He published over 100 papers and a book chapters, has over 10000 citations (H-factor of 43).
He won dozens of prizes for his work including a Prize from the Wolf Foundation (Krill Prize for Excellence in Scientific Research, 2011), the international Human Frontiers Science Program Organization (Career Development award, 2009), the JSMF foundation (Scholar Award in Understanding Human Cognition, 2011).

Recently, Amir was elected as Fellow Visionaries as part of the Inspired by Einstein Genius100 Organization which include among the 100 visionaries 16 Nobel Prize winners.

Amir also holds several patents in the field of multisensory integration and rehab. His work has been featured in the NYT, Nature, Science, Washington Post, National Geographic Wired, New Scientist among others.

Finally, his lab is one of few labs in the EU which won two consecutive ERC grants BrainVisionRehab 2013-2018; And How Experience Shapes the human brain: NovelExperieSENSE 2019-2023.