עברית

Dr. Yonat Zwebner

Arison School of Business

Marketing

Research and Teaching Expertise

  • Sustainability and Environment
  • Social Psychology
  • Environmental Psychology
  • Decision-Making
  • Marketing
  • Yonat Zwebner is an Assistant Professor of Marketing at the Arison School of Business, at the Reichman University. Prior to joining the University, she was a Post-Doctoral Research Fellow at the Wharton School, University of Pennsylvania. She holds a PhD in Marketing from the Hebrew University of Jerusalem.
    Her research examines social influences, consumers' sense of Autonomy, environmental and prosocial behavior, and Faces & Names. In one stream of her research, she explores how consumers are averse to being observed while making a decision, and how such an observation threatens one’s sense of autonomy and free will. In addition, she examines how exposing a reason for a prosocial decision, influences that decision. In a second stream of her research, she investigates how a social tag, our given name, is so influential such that it influences the way we look. Her research has been published in the Journal of Personality and Social Psychology, the Journal of Consumer Research, and the Journal of Marketing Research. Yonat’s research has won several awards, including finalist for the 2017 SESP best dissertation award and has received massive media attention, including the Wall Street Journal and the Harvard Business Review.
    Yonat Zwebner teaches Marketing Management and Consumer Behavior. She completed her Master Thesis in Marketing at the Hebrew University of Jerusalem, her MBA at the IDC, and her LLB at the University of Tel-Aviv

  • Kim Nicole, Yonat Zwebner, Alixandra Barasch, and Rom Y. Schrift, (2023), "You Must Have a Preference: The Impact of No Preference Communication on Joint Decision Making". Journal of Marketing Research, 60(1), 52–71

    Zwebner Yonat, and Rom Y. Schrift (2020), "On My Own: The Aversion to Being Observed During the Preference-Construction Stage”, Journal of Consumer Research, 47(4), 475-499
    Selected media interviews and mentions: The Wall Street Journal, Behavioraleconomics.com

    Wertenbroch, K., Schrift, R. Y., Alba, J. W., Barasch, A., Bhattacharjee, A., Giesler, M., ... & Zwebner, Y. (2020). Autonomy in consumer choice. Marketing Letters, 31(4), 429-439

    Zwebner Yonat., Sellier, A. L., Rosenfeld, N., Goldenberg, J., & Mayo, R. (2017). We look like our names: The manifestation of name stereotypes in facial appearance. Journal of Personality and Social Psychology, 112(4), 527
    Selected media: The Wall Street Journal, Forbes, The Daily Telegraph, The Times of London, The New York Times, Fox News

    Zwebner Yonat, Lee Leonard, and Goldenberg Jacob (2014), “The Temperature Premium: Warmer Temperatures Increase Product Valuations,” Journal of Consumer Psychology, 24(2) 251-259
    Selected media interviews and mentions: HBR Newsletter, Salon, Pacific Standard 
    This paper was chosen to be the “StatWatch” item in the May 2014 issue of Harvard Business Review


    Working papers and Manuscripts under review

     
    Zwebner Yonat, Miller Moses, Grobgeld Noa, Goldenberg Jacob, and Ruth Mayo, “Can Names Change Our Facial Appearance?,” Invitation for Resubmission to PNAS

    Segal, Shoshana, Zwebner Yonat, and Barasch Alixandra. "I’M Not Too Generous: the Implications of a Novel Moderator of the Better-Than-Average Effect." Manuscript in Preparation

    Goor Dafna and Zwebner Yonat, "Effortlessly green: when and why effort impacts environmentally friendly consumption." Working paper

    Jochen Hartmann, Verena Schönmüller, Yonat Zwebner, Jacob Goldenberg, and Oded Netzer: “We Look Like What We Like: Predicting Brand Followership from Profile Pictures”. Manuscript in Preparation

    Zwebner Yonat and Rom Y. Schrift, “The Objectivity Illusion of Ranking Procedures: How and Why Ranking Alleviates Decision Difficulty", Manuscript in Preparation

    Zwebner Yonat, Robert Mislavsky, and Deborah Small, “Justified Selfishness: Explaining Donation Decisions Reduces Donations.” Manuscript in Preparation

    Zwebner Yonat, Schrift Rom, Shoshana Segal, and Shalena Srna, "The Downside of Doing Good”: People are less forgiving of nonprofits than for-profits after transgressing". Manuscript in Preparation

    Zwebner Yonat, Jacob Goldenberg, and Ruth Mayo, “Would You Trust Me? The Social Impact of Face-Name Congruency,” Data collection in progress