עברית

Mr. Ofir Richman

Adelson School of Entrepreneurship

Head of ASE HUB and International programs

Research and Teaching Expertise

  • Television
  • Entrepreneurship
  • Campaign Management
  • New Media
  • Radio
  • Computer Networks
  • Marketing
  • Content and Influence of Media
  • Mass Media
  • Strategy
  • Political Communications
  • Media and Content Marketing Blogs
  • Health Communication: PR Strategies of Pharmaceutical Companies
  • Marketing Management
  • Innovation & Creativity
  • Marketing Seminar
  • Lecturer, academic, and organizational entrepreneur. Instructs students in both the Israeli and international tracks and serves as the Head of ASE Hub and International programs.
    Academic Director of the Digital Marketing track at Google Reichman Tech School.
    Strategy, content, and marketing professional: Served as Senior Social and Public Marketing Advisor to the Israeli Ministry of Health, led the rebranding and marketing communications efforts of Israel's National Program for Healthy Living, initiating collaborations between governmental branches and NGOs. Former faculty member at the University of Haifa's Communication department; Head of Television at the Israeli Regulatory Branch for commercial broadcasters; Executive Producer of political and financial TV news broadcasts; Developed and oversaw the strategy and production of various marketing and advertising campaigns for startups, think tanks, and non-profit organizations.
    Additionally, Mr. Richman teaches at the National Defense College. His students include senior government officials and officers of the IDF, as well as high-ranking officers from the USA, Europe, and Asia.