Dr. Keren Tzur
Adelson School of Entrepreneurship
Deputy Dean
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Dr. Keren Tzur received her Ph.D. in Organizational Behavior from the Faculty of Management at Tel Aviv University. Her areas of expertise are motivation and self-efficacy. Over the past decade, Keren has taught with great success in several academic institutions, including at our School of Entrepreneurship. In addition to research and teaching, Dr. Tzur is also the co-founder of one of Israel's leading therapeutic equestrian farms and is involved in real estate entrepreneurship. Keren is a mother of three and lives in Mazkeret Batya. -
Stirin, K., Ganzach, Y., Pazy, A. & Eden, D. (2012). The effect of perceived advantage and disadvantage on performance: The role of external efficacy. Applied Psychology: An International Review, 61, 81-96.
Stirin, T. K., Ganzach, Y. & Pazy, A. (2016). On the positive and negative effect of self-efficacy on performance: Reward as a moderator. Human Performance, 29, 362-377.
Ganzach, Y., Stirin, K., Pazy, A & Eden, D. (2016). The joint effect of expectations and performance on efficacy beliefs. Personality and Individual Differences, 88, 51-56.