עברית

Dr. Dana Turjeman

Arison School of Business

Marketing

Research and Teaching Expertise

Decision-Making
Marketing
Quantitative Models
Marketing Management
Data Science

Dana Turjeman is an Assistant Professor of Marketing and Data Science at the Arison School of Business, Reichman University. She holds a PhD in Quantitative Marketing from Ross School of Business in the University of Michigan. Prior to her PhD, she was a software engineer and a technical team lead at Intel corporation, and earned a BSc in Computer Science and an MBA (with honors) from The Hebrew University.

Dr. Turjeman’s research examines privacy aspects in customer behavior, such as reactions to data breaches, privacy risks and privacy controls, as well as development of privacy protection methods to assist in protecting customer data. She integrates and develops methodologies in causal inference, statistics, computer science and psychology, in order to understand and improve human behavior in privacy settings.
Turjeman, Dana and Fred M. Feinberg (Forthcoming 2023, Marketing Science), When The Data Are Out: Measuring Behavioral Changes Following a Data Breach

Ayalon, Oshrat, Dana Turjeman and Elissa Redmiles, (Forthcoming, 2023, USENIX) “How to Ethically Market and Encourage Adoption of COVID-19 Contact Tracing Apps” (available upon request)

Ying Fan, A. Yeşim Orhun and Dana Turjeman, (Forthcoming, 2023, PLOS One) "A Tale of Two Pandemics: The Enduring Partisan Differences in Actions, Attitudes, and Beliefs during the Coronavirus Pandemic".

Dooley, S., Turjeman, D., Dickerson, J. P., & Redmiles, E. M. (2022, April). Field evidence of the effects of privacy, data transparency, and pro-social appeals on COVID-19 app attractiveness. In Proceedings of the 2022 CHI Conference on Human Factors in Computing Systems (pp. 1-21).

Turjeman, Dana and Fred M. Feinberg (2020), “Our Data Driven Future: Promise, Perils and Prognoses”. Review of Marketing Research: Continuing to Broaden the Marketing Concept