Dr. Aviram Tzur

Sammy Ofer School of Communications

Research and Teaching Expertise

  • • Ph.D. graduate in digital user behavior, and MA graduate in behavioral economics, with honors, from Tel Aviv University
    • Leading lecturer and academic consultant at Tel Aviv University and Reichman University, specializing in decision-making, behavioral economics, digital psychology, and user experience
    • Founder & partner at TZUR – UX Design, the pioneering user behavior & user experience company in Israel
    • Senior strategist and consultant for a wide range of hi-tech, startup, product, and service companies
    • Researcher, writer, and reviewer of international academic papers in the fields of user behavior, HCI, decision-making, behavioral economics, and digital psychology
    • Indie prog rock musician, with five albums and two years of music studies at Rimon School :)